Archive For January, 2011

Why every Technology Sales & PS exec. MUST read industry publications

You should NOT read industry publications if you want:

1) To be generic, unimaginitive, and non-recognizable when calling new clients

2) To not establish credibility when tying in your potential value to your prospect’s needs

3) To be clueless about how your solutions fall into the broader landscape of technology initiatives with your enterprise accounts

On the otherhand, you … Continue Reading

Video meets the enterprise, big time. Opportunity knocks.

“Virtually all employees, customers and partners view videos via their mobile devices or desktops on a daily basis.

Enterprises are rushing to create and distribute content via streaming and rich media do not have the capacity to do so. Companies are aggressively ushering along transformational change, but don’t have the network capacity to execute, never mind … Continue Reading

What is a good bribe for a referral? Is an iPad old news?

Who would ever think you need a marketing department to give away merchandise?

 Xtra Effort could not reach 100 Facebook fans to give away an Ipad. We ran out of steam at about 50.

  It seems like everyone is trying to give away iPads.  

 So Xtra Effort is raising the stakes! At least in terms of imagination.


 Here is … Continue Reading