This 9/15 CIO Magazine Article. provides information as to how enterprises view start-up technologies versus solutions from established vendors. It should help you better position your sales and delivery of solutions, regardless of whether you represent a market “guerrilla” or a start-up.
Separately, this link provides access to Xtra Effort’s current client hiring requirements, including information related to role, compensation, location, and technology/service. You may find it to be helpful for your Q4 and 2013 planning.